Lillian Ruff PRO Formula Ultra Concentrated Dog Shampoo – Makes 4 Gallons/30 Bottles, 30:1 Dilution, Professional Pet Shampoo for Sensitive Skin | Deodorizing & pH-Balanced Made in USA 16.9oz

Price: S$25.90 - S$20.72
(as of Nov 28, 2025 04:46:05 UTC – Details)

From the brand

Where Luxury Meets Pet Care

We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients, pH-balanced formulations, and gentle, science-backed blends that nourish skin and coat from the inside out.

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What problem are we solving?

We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family.

What makes our products unique?

We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent.

Designed for Sensitive Skin

Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast.

Itch Relief Formula

Professional Whitening Power

Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results.

Advanced Whitening Care

Waterless Grooming

Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water.

No-Rinse Dog Shampoo

Every Need For Every breed.

Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin.

Deep Clean for Big Dogs

Tailored for Every Need

Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash

Our Commitment to Quality

At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works.

Pro Size. Premium Power.

Formulated for professionals—our gallon sizes and concentrated blends give groomers the power and performance they need.

Professional Gallon Sizes

Total Pet Wellness

Lillian Ruff is your source for Total Pet Care — premium grooming, oral, and ear wellness in one line.

Total Ear & Oral Care

Is Discontinued By Manufacturer ‏ : ‎ No
Package Dimensions ‏ : ‎ 9.96 x 3.27 x 2.56 inches; 1.26 Pounds
Date First Available ‏ : ‎ March 28, 2018
Manufacturer ‏ : ‎ Premium Shoppe
ASIN ‏ : ‎ B09MZJ45FG
Best Sellers Rank: #17,613 in Pet Supplies (See Top 100 in Pet Supplies) #151 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars 365 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
HIGH CONCENTRATE SHAMPOO – Lillian Ruff Ultra Concentrated Shampoo has a dilution ratio of 30:1 making it excellent for lathering your dog’s coat for a deep clean without stripping the hair of its natural oil. Our formula is easy to shampoo in, and gentle to rinse out.
CALM IRRITATED ITCHY SKIN – Our shampoo is formulated with aloe which is soothing and moisturizing for your dog’s skin. Restore the healthy luster, shine, and smoothness of your dog’s coat. Safe for the most sensitive skin types.
LAVENDER COCONUT SCENT – Formulated with lavender and coconut oils that will leave your dog smelling great with a soft, shiny coat for days.
MADE IN THE USA – Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN FREE | TEAR FREE | DYE FREE | PARABEN FREE | SULFATE FREE | VEGAN.